MINI
HAPPY‘ELLOWEEN
STUNT & OOH

For Halloween 2025, MINI dressed up as the scariest thing it could think of: a driverless car. Then, it haunted the streets of LA to prove that driving a MINI is way more fun.  



STUNT RECAP



CASE STUDY







AMERICAN ADVERTISING AWARDS
2026 GOLD ADDY AWARD
FOR GUERRILLA MARKETING

2026 SILVER ADDY AWARD
FOR OOH CAMPAIGN



SPORTS ILLUSTRATED SWIM WEEK: PRINT ADS




CREDITS:

CO-FOUNDER:         RICH SILVERSTEIN                    
CCO:                MARGARET JOHNSON
PR:                 MEREDITH VELLINES 
CDS:                HANNAH WITTMARK
                    KATE BAYHAM
ART DIRECTOR:       TOAN MAI 
COPYWRITER:         ANTHONY ZUCCARO
EDITOR:             KEVIN SOUTHEY 
PRODUCTION:         SIENA KUHN
                    ALI PLANSKY


ACCOUNT:            CLAYTON BISHOP
                    SARAH KOESTLER
MARKETING MANAGER:  MONICA CHAVEZ
STRAT:              HARPER BOKUM-FAUTH     
PHOTOGRAPHER:       SAAM GABBAY 
ANIMATION:          NATASHA CANDELERIA 
                    MIKE LANDRY