SPECIALIZED
BIKE LAUNCHES &
BUILT FOR LEGENDS
The best of the Specialized cycling team tell their story while showcasing the bikes that helped them become legends.
BUILT FOR LEGENDS:
“LOIC BRUNI”
BUILT FOR LEGENDS:
“DEMI VOLLERING”
BUILT FOR LEGENDS:
“CHRISTOPHER BLEVINS”
BIKE LAUNCH: THE LEVO 4
“WHERE SUPER MEETS NATURAL”
An electic mountain bike so advanced it's indistinguishable from magic.
BIKE LAUNCH:
“EVOLUTION OF THE FASTEST”
The Epic 8, the fastest mountain bike in the world, is released into the wild.
CREDITS:
Co-Founder: Rich Silverstein
Exec Creative Director: Jim Elliot
Creative Director: Brett Shea
Art Director: Laura Rouw
Account Management: Michael Crain, Yu Rankin
Strategy: Adam Arola
Production: Leila Mansour, Graham Wilcox, Liz Norris, Abbie Leigh, Ali Planksy, Dave Becker.
Design: Benny Gold, Carlos Hernandez
Animation: Mike Landry, Zachary Seidner Nicholas Bizzack, and many others.
With Production Co: Bang Bang Studios